An optimal reader’s companion App (iOS/Android) with enhanced in-store experience features for B&N customers. 

Client: Barnes & Noble
Role: Concepting, Art Direction, Design

Business.Nasdaq.com

Creative Pitch

Founded on two core principles –evolution and transformation, Nasdaq provides the strategic intel that helps reshape the business world of tomorrow.

My team was tasked with redesigning the business site and creating a digital experience that reflects what Nasdaq is all about – the leading technology, trading and intelligence provider to capital markets.

Agency: Isobar
Client: Nasdaq
Role: Concepting, Design

FIS: Global Business Solutions

Creative Pitch

FIS™ is one of the world's largest providers of dedicated financial technology solutions.

My team designed a digital experience for the brand that would increase awareness of the breadth and depth of FIS™ Global Business products and services and generate excitement and momentum to push FIS™ forward. 

Agency: Isobar
Client: FIS: Global Business Solutions
Role: Concepting, Design

Christmas Spectacular is one of the most beloved holiday family shows.

My team was tasked with developing a fun, light and magical website that would reflect the uniqueness of the theatrical experience and encourage visitors to purchase tickets.

Filled with mesmerizing, larger than life imagery, the digital experience inspires and reminds us to enjoy life with the ones we love and create new memories to share together again and again.

Agency: Isobar
Client: Radio City Music Hall
Role: Concepting, Art Direction, Design

Creative Pitch.

Purna.com has been recently redesigned, but lacked an e-commerce solution and did not house Purina’s extensive Brand portfolio.

My team was tasked with creating a unified solution to make the experience of shopping for different products and the process of searching for new information more efficient and friendly without losing the unique identity of Purina’s individual brands.

Agency: Isobar
Client: Purina
Role: Concepting, Design

Creative Pitch

My team was tasked with re-envisioning the Neutrogena website in a way that would increase the aspirational qualities of the brand.

We have created an experience of a journey and discovery that cleanly presents information throughout the various stages of research and purchase cycle.

Agency: Isobar
Client: Neutrogena
Role: Concepting, Design

Costco Travel UK

Creative Pitch

My team was asked to re-imagine the Costco Travel Digital Experience and create an extensive platform that allows customers to reserve cars, explore suggested itineraries, plan and reserve activities, and more onlin

Agency: Isobar
Client: Costco
Role: Concepting, Design

My team was tasked with redesigning the Careers @ Bloomberg site to align with a new brand-wide creative direction. We created a sunny and colorful experience that is user-centric and encourages visitors to share their stories

Agency: Isobar
Client: Bloomberg
Role: Concepting, Art Direction, Design

Android App

Isobar team has developed a mobile and SmartTV platform to make it easier to navigate and stream Network's vast library of content. 

The platform is also easily adaptable to Network's other brand holdings.

Agency: Isobar
Client: NBC
Role: Concepting, Art Direction, Design

Creative Pitch

In North America, SUEZ has been providing water and waste recycling services to over 7.5 million people.

My team created a platform that allows customers to easily make choices, keeping in mind the environment and conservation, as well as offers a simplified method for tracking and managing personal accounts.

The portal also creates a more direct channel of communication with the utility and provides a single point of contact for all emergency alerts and advisories that synch up with the customers’ mobile devices.

Agency: Isobar
Client: United Water
Role: Concepting, Art Direction, Design

Creative Pitch

Google's attempt at developing an anti-iPhone.

3 approaches for a marketing concept were developed that include ingredients for product's launch; interactive displays, web elements, magazine ad units, out of home advertising, the space for product showcase- all of the necessary ingredients for product's marketing ecosystem. 
 

Agency: Isobar
Client: Goggle
Role: Concepting, Design

Diageo has an outstanding collection of top shelf alcohol brands, including iconic household names in beer, spirits and wine. The brand needed to create a single entry point website that would expose the consumer to its vast holdings, become the top drink recipe destination, leveraging the emerging cocktail culture to drive site traffic and product sales.

My team has developed a lifestyle model approach, designing a how-to website that helps consumers unlock the mysteries of proper mixed-drink making and also acts as a point of purchase for all necessary branded ingredients. The site encourages users to register and provides personalized selections.

To create all visual elements for the website, I art directed a photoshoot of all key signature mixed drink recipes. 

Agency: Digitas
Client: Diageo
Role: Concepting, Art Direction, Design

Photographer: Darryl Peterson

To launch the new Samsung Galaxy SII Phone, my team was asked to design a site that focused on two key Galaxy SII differentiators-the big, beautiful screen, and the amazing camera that shoots in real HD.

We created a parallax experience site focusing on GSII's product features touting a revolutionary entertainment experience. Then we called viral video superstar Freddle Wong, a digital content creator, to make a video using the SII's HD camera. Freddie's video, "Gamer Commute", is a humorous look at one man's trip to work, with allusions to popular video games riddled throughout. We hosted the video on YouTube and on the GSII site. The video with Freddie Wong reached over 12.5 million views in a little over 5 weeks and hit top of AdAge's Viral Video Chart. 

Agency: Digitas
Client: Samsung
Role: Concepting, Design

My team worked closely with Samsung to revamp the look and fill of the Samsung.com site and give them a fresh way to cut through.

Agency: Digitas
Client: Samsung
Role: Concepting, Art Direction, Design

My team was tasked with developing a unique interactive experience for a new line of Samsung x Series PC. The objective was to showcase all the exciting aspects of the new line that allowed Samsung to prevail over its competitor products.

Agency: Digitas
Client: Samsung
Role: Concepting, Art Direction, Design

My team was asked to re-imagine the L'Oreal site to help establish the brand as a hight fashion& beauty expert.

A new sophisticated direction was created; a head-to-toe site makeover with multitude of original content, makeup application video tip, celebrity interviews, and customized suggested selection tools.

Agency: R/GA
Client: L'Oreal
Role: Design, Illustration

Origami holiday wishes sent via R/GA's holiday message generator. Each complete sentence typed by a visitor to the interactive agency's holiday site would create an intricate Origami shape, which unfolded to reveal your joyful words of holiday cheer. 

Agency: R/GA
Client: R/GA
Role: Animation, Illustration

The 4th edition on Nikelab, marked a switch from single story experiences to a more neutral shell that could house multiple experiences within. The idea was then to use the analogy of a museum, and use posters as the first step of telling each story - a gateway into each deeper experience.

Agency: R/GA
Client: Nike
Role: Design, Illustration, Animation

Link: Nikelab »

To celebrate the passion of running and groundbreaking innovation of its running shoes, Nike has launched a separate website dedicated to helping runners make personalized choices and to keep the community abreast of latest developments

Agency: R/GA
Client: Nike
Role: Design, Animation, Illustration

To celebrate speed, Nike invited several motion artists to create video pieces within the theme. Each film lived in a groundbreaking three-dimensional interface that was ahead of its time. R/GA team has also created  the “World of Speed” festival trailer, a futuristic 3D environment fly-through trailer to introduce the artists and their films

Agency: R/GA
Client: Nike
Role: 3D Animation

When a hot up-and-coming classical pianist needed a web presence, YDESIGN team has made this interactive sitelet for him.

Agency: YDESIGN
Client: Adam Neiman
Role: Design, Animation

Interactive animation created for Nike Women website in connection with the US Open Tennis championship, where the two great Nike sponsored tennis players Serena Williams and Maria Sharapova would face each other. 

Agency: R/GA
Client: Nike
Role: Illustration, Animation

MTV Music Service URGE

Urge brought together content of MTV and Microsoft WMP platform. Creative team worked closely with MTV business development and WMP team to develop a seamless, visually rich user experience. 

Client: MTV/Urge
Role: Illustration