To launch the new Samsung Galaxy SII Phone, my team was asked to design a site that focused on two key Galaxy SII differentiators-the big, beautiful screen, and the amazing camera that shoots in real HD.
We created a parallax experience site focusing on GSII's product features touting a revolutionary entertainment experience. Then we called viral video superstar Freddle Wong, a digital content creator, to make a video using the SII's HD camera. Freddie's video, "Gamer Commute", is a humorous look at one man's trip to work, with allusions to popular video games riddled throughout. We hosted the video on YouTube and on the GSII site. The video with Freddie Wong reached over 12.5 million views in a little over 5 weeks and hit top of AdAge's Viral Video Chart.
Agency: Digitas
Client: Samsung
Role: Concepting, Design